A new visual identity for Zero

My good friends at Welbilt entrusted me with designing a new visual identity for Zero, their innovative line of professional vacuum packers. Zero is built for smart, agile, and flexible cooking, offering premium quality and reliability for modern kitchens.

The goal was to create a brand identity that aligns with Welbilt’s existing portfolio while highlighting Zero’s commitment to innovation and precision. The logo reflects the brand’s essence, sleek, professional, and forward-thinking — capturing its mission to empower chefs with flexible, high-performance tools for exceptional results.

Client:

Welbilt

What I delivered:

Design & layout

Shaping Zero’s Identity

By analyzing Welbilt’s portfolio, I ensured Zero’s identity aligned seamlessly while standing out as a unique brand. The focus was on creating a design that conveyed Zero’s commitment to quality, precision, and innovation in the professional kitchen.

The final logo is defined by its modern simplicity, reflecting Zero’s precision and adaptability. Supporting materials like the brochure and pricelist were designed to maintain a sleek and cohesive identity across all touchpoints.

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It is a true privilege to work with a professional of Johan’s caliber. His ability to capture and materialize the essence of a brand is exceptional. Recently, we entrusted him with developing the entire graphic identity (logo, brochure, pricelist) for a new brand , and the results exceeded our expectations. The logo he designed is original, genuine, and perfectly reflects our corporate identity, adding a touch of creativity and innovation that makes it unique.

Laia Umbert Llorens,
West Europe & Africa Marketing Manager, Welbilt

Want to see more?

A fresh online presence

Eco3

EX Line Product Brochure

Crem